In the modern Digital Era, Almost everything relies on the internet. COVID-19 reminded us of exactly that. Despite the buzz on social media and so many active users online, everything goes through the world’s Number 1 Search Engine – Google. From researching products online, comparing prices across other platforms/service providers to checking yelp.com for reviews before purchasing a product/service, everything goes through the web.
How can Advice Businesses take advantage of this? How can they get the attention of these millions of users of online?
The internet is a source of vast information.
Advice Businesses can set up a website to clearly explain potential clients of what they do, why you should choose them and how it will benefit you. This can be done via user-friendly media (Video, Infographics, etc.) to impress your potential clients. There are over 3.5 billion searches every day according to Internet Live Stats. There is a great chance your potential customers are probably searching for you but you are just not there or your website may not be optimized to cater to them! Your competitors might take advantage of this!
Make the right first impression.
Just like how you can be mesmerized with the architectural brilliance of the Taj Mahal or the Burj Khalifa, your visitors will also be looking for a reason to go ahead with your practice. The first step is providing a good first impression. Having an optimized website will lead to visitors having a good impression and keep their interest in your product/service. This is very important as these visitors might be visiting your competitors’ site and then arriving at your site.
Your website is your 24/7 sales/marketing tool.
A salesman may only have a fixed, allocated time to convince your prospects into becoming a customer, however, your website is a 24/7 tool which educates your prospects and provided your website is optimized, will lead to convincing prospects into becoming clients in no time- all at a much lower cost!
Call to Actions.
A call to action invites your impressed visitors to get in touch with you or request a personalized action such as a webinar or engage in direct communication. There could also be a call to action in the form of subscribing to newsletters and potential promotions which will engage hesitant clients in the future.
Content in the form of blogs/articles.
This is done to drive traffic to your website. When a client searches for a particular product or service, depending on how your website is optimized and your blogs/articles cater to that respective product/service, your website will be on Google’s first page – thus resulting in a potential lead!
Furthermore, According to Hubspot, 63% of marketers said they are looking to upgrade their websites this year. Advice Businesses and marketers are now realizing the power of websites and are taking the right step in growing their business amidst the tough situations. Are you? Get in touch with us to get your website today.
